About Digital Products and Customer Experience Platforms
Digital Products creates the digital experiences that connect GM customers to their vehicles, services, and everyday lives—from mobile apps and connected services to the technology behind the vehicle experience.
This MBA internship is part of Customer Experience Platforms (CXP) , the team that helps shape what these products should do and how they come to life. CXP partners with engineering, design, data, marketing, and business teams to understand customer needs, set priorities, and guide products from idea to launch.
As an MBA Intern, you’ll gain exposure to product strategy, technology, and customer-focused problem-solving while contributing to experiences used by GM customers
About the Opportunity
The CXP PM team is looking for MBA Product Management Interns who are energized by customer problems, technology, and turning ideas into outcomes. The Summer 2027 intake is owned by CXP PM , with the specific product area determined during team matching based on business needs and intern interests.
Within CXP, MBA Interns may support initiatives involving connected vehicles, mobility, customer experiences, electric and autonomous platforms, and enterprise data systems. You will work at the intersection of customer insight, product strategy, engineering, design, data, and business priorities. Depending on the assignment, you may help define customer needs, support discovery, shape roadmaps, clarify requirements, analyze product performance, or coordinate delivery.
The specific product area, responsibilities, academic preferences, and location will be confirmed during the recruiting and team-matching process. Final placement will depend on business needs, candidate interests, skills, and team fit.
Potential Product Areas
Work may support high-level areas represented in the Digital Products intern intake, including:
Connected vehicle and OnStar products and services
Customer experiences, mobile and web products, and digital engagement
Mobility, data, and customer experience initiatives
Customer onboarding, subscriptions, commerce, and connected-service experiences
Fleet and commercial products, including digital tools for business customers
Customer support, AI-enabled self-service, and contact center advisor tools
Product strategy and execution across engineering, design, marketing, analytics, and business teams
What You May Do
Research customer, business, market, or operational needs and translate findings into opportunities
Support product vision, strategy, roadmaps, requirements, and prioritization
Partner with engineering, design, analytics, marketing, operations, and business teams
Help define success measures and analyze product or customer outcomes
Prepare product briefs, presentations, decision materials, or launch-readiness content
Participate in discovery, experimentation, user feedback, and product reviews
Required Qualifications
Currently enrolled in an MBA or graduate degree program in business, engineering, computer science, data science, or a related field; strong candidates from related programs may also be considered
Graduating August 2027 or later with MBA or graduate degree
Completed a bachelor’s degree or equivalent academic preparation
Demonstrated interest in product management, technology, customer experience, strategy, analytics, or digital business
Strong written, verbal, analytical, and presentation skills
Ability to work collaboratively with technical and non-technical partners
Ability to work onsite at the assigned GM location with the manager and team
Availability to work full-time, 40 hours per week, during the 12-week summer internship period between May – August or June – September
Preferred Qualifications
Prior experience in product management, technology, consulting, business strategy, engineering, analytics, design, or a related area
Experience using customer research, data analysis, experimentation, or product metrics to inform decisions
Familiarity with digital products, connected services, mobile or web experiences, APIs, platforms, or software delivery
Experience turning ambiguous problems into clear recommendations or plans
Work Arrangement:
Start dates for this internship role are May 24th and June 14th of 2027.
Hybrid: This role is categorized as hybrid. This means the successful candidate is expected to report to designated work location three times per week, at minimum.
GM will provide a one-time lump sum taxable stipend payment to eligible students selected for the 2027 Student Program - to help facilitate administration of relocation benefits, please apply using the permanent address you would move from.
GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc.)
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